Case Studies

Most common and comprehensive SMS implementations in India today:

- Indiatimes (888)

8888 is the information service launched by Indiatimes on SMS. Indiatimes, under the aegis of the Times of India Group, has a vast repository of information and data. After print, radio, television and Internet, 8888 is the group's foray into the world of mobile telephony. A mobile user, almost anywhere in India, can access Indiatimes SMS service by sending specific keywords to the number 8888 (not +8888, not even +918888, but simply 8888). So, whether you subscribe to Airtel, Hutch-Essar, Escotel, Spice, BPL Mobile or BATATA, you simplt have to type the keyword of the desired service and send it to 8888.

- HDFC (SMS Banking)

Mobile Banking on regular mobile phones can be conducted with normal SMS codes.

- Midday (News on the move)

Step 1: To activate SMS, go to message settings and enter the message center number +919821000005. This needs to be done once.

Step 2: Send 'miNews' to 333.

Step 3: Send 'unsub' to 333 to unsubscribe the service.

Rate: Rs.2/ per day